10 Trik To Increase Your PR Tenfancient

10 Trik To Increase Your PR Tenfancient

PR is difficult. And dear. Most of the time, you get nothing out of it. And when your company finally is mentioned in an article, even in a large publication, the results clever be disappointing. Love that time when we got a whooping 169 visitors after getting intoZDNet. 



Over the past two years, I’ve made a lot of PR mistakes. I’ve also got Bitrix24 into Forbes, VentureBeat, ReadWrite, PCWorld, PCMag, TechRepublic, CIO, ITWorld and 200+ other tech publications. I’ve studyed that what you do with the article AFTER it’s published is frequently a lot more important than what do you before. And I am excited to bagikan my insights with you. 



1. Pay for LinkedIn Inmail. 



LinkedIn Inmail is the cheapest and most effective way to pitch diaryists. My account cost me $100 a month and at least 50% of all mentions of Bitrix24 in the press are results of LinkedIn pitches. The most amazing thing approxifriendly LinkedIn is that once you find one or two diaryists, their network will behaveually demonstrate you who else to contbehave –editors in the same or other publications. It saves you a lot of time. Also with Inmail the results are guaranteed, you pay only for those messages that got read by their recipients. 



2. Contributors are better than editors. 



Publishing industry is approxifriendly pageviews – that’s how advertitune is sancient. To get pageviews, you necessity content. To get content, you necessity to pay diaryists. That’s exbehavely why a lot of publications now - we are tallord approxifriendly Forbes, Entreperneur or Inc here – have blogger/contributor sections. Free content. Your competition and traditional PR agencies are pitching editors, who receive dozens, if not hundreds of proposals every day. My personal experience suggests that contributors and experts are behaveually much better ‘targets’. 



3. Twitter stallord 



After you get to tell most editors who cover your niche, you should begin following their Twitter accounts. When you look a tweet that you clever puposeingfully respond to or remark on, do so. If you consistently remark and retweet someone’s account for 2-3 months, they’ll begin notglaze. Now you clever pitch. Hint – the best way to do this is with a question. 



4. Pitch in multiple formats. 



The same data clever be presented in multiple formats – report, infographics, slidebagikan presentation, webinar, video and so on. Last Christmas we did a report approxifriendly social intranet use. We first pitched it as a study that got picked up by major tech publications, love ReadWrite. We then released infographics based on the same data and got a score of mentions again. I now tell that I should also include podcast and videocast frifinishly friendrials in my pitches (you clever’t easily demonstrate infographics in a podcast, and podcasters are approachly globally overlooked). 



5. Content amplification (free). 



We’ve got mentioned in Forbes twice, both times by contributors. One article had 50,000+ views within the first week. Another one got less than 2500 views in the same period of time. Why the difference? Reddit and StumbleUpon. Your corposwift Twitter and Facebook are a given. Make certain you submit articles that mention your product or service to Digg, Reddit, Delicious and other free content amplification tools to drive more traffic to them. You won’t always have 100% success swift, but when your articles get picked up by Reddit or StumbleUpon, the results are amazing. 



6. Content amplification (phelp) 



If you clever’t get your content amplified for free, don’t worry, there are services love Outbrain (what we use) or Taboola that let buy amplification. There are several instances when utune them makes sense. Some publications rank articles according to pageviews. By driving traffic to your article, you get more pageviews, ranlord it higher. Another instance is when your ancient article got knockped out and is buried so deep no one clever look it. 



7. SEO 



Let’s face it – Google loves Forbes.com a lot better than your site or ours. You clever use that to your advantage. For hypercompetitive phrases love ‘productivity tools’ or ‘collaboration tools’ where our own situs has no chance of getting to the front page results, we use SEO (links with anchor text and social media mentions) to improve ranlord of articles that mention Bitrix24. Not only it’s easier to improve SERP results for high authority domain, people believe publications a lot more than vfinishors sites. 



8. Giveabsents 



When we launched the service, we decided to make it free to beginups for a year but diaryists weren’t interested in covering this. So we changed our PR pitch to Bitrix24 announces $1.2 million grant program for beginups. Than minor tpoor made all the difference. We also routinely partner with other publications for giveabsents (last time we raffled absent Parrot AR.Drone to TWN readers). Many publications are excited to promote your giveabsents for free, some charge sponsored post free, but the advantage of giveabsents is that you clever run them all year around, and not wait for a new release or major product update to contbehave editors. 



9. Lists 



There are two ways to get onto lists. First way is to find a year ancient article and contbehave the author, aslord if he or she is planning an update. That’s how we got onto PCMag’s Best Free Web Apps list. Another way is to hire a guest blogger to write and place a list for you in a blog that accepts such posts (look 9 Best Free Business Productivity Tools For Beginups), I highly recommfinish Maricel Rivera of SourcingPen.com for the task. The best thing approxifriendly them is that lists beget lists. When I look our service mentioned on a list that I did not solicit, most of the time I tell which ancienter list was used as an inspiration. 



10. Promote others 



I try to mention as many other tools and services when promoting Bitrix24 as possible (lists make this easy). Even when these services partially compete with us. Most social media administerrs are very excited to retweet any article that mentions their brand. A lot of time they’ll link to the article from their situs or social media pages too. Hey, the more qualified traffic, the better. 



There are behaveually a lot more techniques that we used to improve Bitrix24 visibility and drive traffic to our website. And we’ve increased our ROI by a lot more than 10X after we dumped our last PR agency. Unless we are running a large promotion, our PR related expenses are around $500 a month, and we get 10-20 new articles mentioning Bitrix24 during a typical 30 day period. Our last agency cost us $7000 a month and delivered no results. 



If you want ‘foretellable’ and affordable PR, here’s what you have to do. First, contbehave diaryists directly via social media with short pitches, not press-releases, and try developing relationships with them over time. Second, keep loolord for new formats, because you aren’t Google and nobody cares approxifriendly your new release. Third, develop a solid post publication stswiftgy to squeeze out as much traffic from each article as possible. Finally, concentswift on ‘grassroot PR’ behaveivities that improve your chances of being mentioned in media, without you pitching them directly. 



Bitrix24 is a free enterprise social network and online collaboration solution. Use promocode TIP10 when registeringyour free Bitrix24 account to get extra 10GB 



Look also: 


- Best free internal communication aplikasi and tools 
- How to build successful inmiddle sales team - trik from inmiddle sales guru Josiane Feigon 
- Keith Burton: Why email will never die 

- The largegest project administerment mistake that companies make 

- Effective Thought Administerment for Your Little Team

Tags: communications, productivity, sales, trik

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