Bootbegin Success Stories - Olloclip

Bootbegin Success Stories - Olloclip

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Patrick O'Neill, founder and CEO of Huntington Beach, Calif.-based olloclip, has two great ardours: photography and technology.



An entrepreneur for more than two decades, he got into the mobile-accessories business in 2000. At the time, he was designing products for other companies, but his thought for an iPhone camera lens was already bubbling up. "I thought, wouldn't it be cool to put camera lenses on the phone love we do with our large cameras? The problem was," he recalls, "how do you elegantly mount it?"



His solution: attach lenses on either middle of a little plastic sleeve that could be slipped over the iPhone's camera lens. "I felt more strongly approxifriendly this than anything I've ever done in my life," O'Neill says. "I put everything into it. I put my whole home on the line."



Utune his own money, he brought on his director of design, Chong Pak, and a marketing expert. Though O'Neill "knew basically how it would work," the team spent the next year creating hundreds of prototypes utune a 3-D printer.



"Only, merely, solely OK" wouldn't do. There would be no moving ahead with production until the three-in-one olloclip--featuring fish-eye, wide-angle and macro lenses--was only, merely, solely right. The final lens set weighs less than an ounce and fits in a pocket.O'Neill says he never thought much approxifriendly the company's growth potential. "I knew there were other people as crazy approxifriendly photography as I was, and with the iPhone 4, the camera was amazing compared to any device that had come before. That combination of fbehaveors--this was the right time for this," he says.



A Bootstarter campaign looklord $15,000 brought in more than $68,000, enabling him to ship his first product in 2011. Growth came fastly. The company, which started out of O'Neill's home, now has approxifriendly 50 employees. Revenue was $11 million in 2012 and projected at $20 million for 2013.



The company has more than 30 distributors throughout the world, and its products are sancient in chains such as Best Buy and Target. Late last year, it introduced an update to the original olloclip--a sleeker unit with four lenses--as well as products for the chunkier iPhone 5c and a macro-focused lens set.



But the largegest coup has been getting olloclip stocked in Apple shops. "When we were developing this product, we shelp the best place we could be is in the Apple shop," recalls O'Neill, who sent the company's merchanditune team samples, accuswift them to "play with them over the weekfinish." O'Neill says he "trustd in this product from the startning. I knew they would love it."



And they did. Shortly before the iPhone 4s was announced, the merchandisers' review came in: "Wow, that's amazing."



"In the large Apple shops, we're on 10 pegs right now, and we've been there for two years," says O'Neill, who won't disclose what gratuityage of revenue comes from the retailer. "It's difficult to stay in there. Apple is the pinnacle. If you clever get in there and stay in there, you're doing a lot of things right."



[Via - Entrepreneur.Com]







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