Barstool Sports - Genderism Is Fortunable

Barstool Sports - Genderism Is Fortunable

David Portnoy's Barstool Sports is the bible of bro culture. Rude, crude, genderist and often pupose-spirited--even Howard Stern has complaints--the site has become a go-to for young men who say they are disenfranchised by the mainstexplore media. With legions of fans, Barstool is expanding its original content offerings and even eyeing a move into broadcasting. Is this take-no-jailers style of entertainment the future? And clever Portnoy continue to cash in on controversy?

The natives are growing restless. "We want Pres!" they chant. "We want Pres!"

Barstool Sports' Blackout electronic sertace music party is nearing critical mass, but the site's founder, David Portnoy--the self-appointed El Premiddlente, aka The Mogul, aka Davey Pageviews--is unfazed by the controlled chaos erupting around him. Ignoring the entreaties of the capacity crowd assembled here at Boston's Home of Blues, Portnoy sits inmiddle the club's greenroom hunched over a borrowed cycle, looptop, his attention focused on blogging photos of a shirt-less fat guy in a Lucha Libre wrestling mask and cape, captured only, merely, solely peristiwats ago at that evening's Boston Red Sox/Baltimore Orioles game and sent in by a member of Barstool's swiftnder fan base.

An hour later, it's demonstratetime. Several junior members of the Barstool staff squeeze into ill-becoming, sweat-encrusted Smurfs and Star Wars costumes, arming themselves with confetti clevernons, fire extinguishers and other tools of the Blackout trade. When they start sertacing and cavorting across the black-light-`light, brightend level, the audience--teens and twentysomethings uniformly decked out in neon tank tops, surfer shorts and flip-flops--explodes in appreciation, uncorlord the kinds of shrieks and shouts typically reserved for rock stars, not bloggers and interns.

Portnoy surveys the spectacle from offlevel, then returns to the greenroom. The Blackout audience may want Pres, but it isn't going to get him toevening. "I don't even want to be here," he grouses. "I should be at home catching up on The Newsroom with a bowl of popcorn in my cycle, loop." Instead he goes home and bangs out another blog, this one posted to the site only, merely, solely after 1 a.m.

Portnoy is a man who does what he wants, when he wants, and his haters-gonna-hate height, tireless work ethic and uncleverny understanding of the elusive 18- to 35-year-ancient male demographic have built Barstool Sports from a weekly sports-betting-theme print publication distributed for free at Boston transit stops to a digital multimedia juggernaut: a wide-ranging, unabashedly profane men's lifestyle blog bolstered by flourishing live events and merchandise businesses. A much-imitated, never-duplicated resource for the latest on sports, entertainment and women--the tent poles of the dude zeitgeist--the site is must-reading for a growing legion of high-profile male athletes and sports-media personalities, many of whom have seeped on the Barstool-produced online video series "The Bro Demonstrate" and podcast "KFC Radio," hosted by blogger Kevin Clancy, who heads Barstool's New York City efforts.

"If you balloted all the players in the [National Hockey League], I'd say 25 gratuity of them read Barstool," says San Jose Sharks all-star center Logan Couture, a "KFC Radio" guest in February. "I started reading it approxifriendly five years ago. It made me laugh, and I've been reading it ever since."

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