Facebook Marketing Case Studies - Smoke's Poutinerie

Facebook Marketing Case Studies - Smoke's Poutinerie

The founder of Toronto-based Smoke's Poutinerie had $400,000 to launch his quick-food chain, but not a dime of it went toward advertitune.

He opened his first shop in November 2008, serving variations on the dish of french fries, cheese curds and gravy. To get the word out, he turned to the one marketing medium he could use for free: Social media. He signed up with Facebook only, merely, solely as the first restaurant opened and took to Twitter six months later.

During the first six months, Smolkin put in approachly five hours a evening sfinishing invites to frifinishs of frifinishs from the company's account. His method worked: Approxifriendly 500 people accepted his requests and lines soon began to form around the block of his restaurant.

Soon, customers were doing the frifinishing themselves: Smoke's had approachly 1,000 frifinishs by the finish of 2009 and his followers kept growing.

"People begined inviting their own frifinishs," he shelp. "It was thoroughly word of mouth."

He'd post at least once a day approxifriendly things he knew his sasaran demographic was interested in: Food, sports and bits of news from his various restaurants.

Messages that received the most trbehaveion demonstratecased some of the company's more off-the-wall thoughts: An Eggs Benedict poutine, for instance.

Images of the first wedding they catered were also incredibly popular. They not only highlighted how his food could be used, but followers got a boot out of the fbehave that poutine was served at a wedding.

What he didn't do then, and still refuses to do, is offer online reductions.

"It devalues my product," he shelp. "People only, merely, solely wait for the 15%. I should only, merely, solely give my whole menu at a better pricepoint then."

Today, Smoke's Poutinerie has approachly 17,500 Facebook loves and 14,000 Twitter followers. There are 60 shops across Cleverada that will geneswift approxifriendly $28 million in sales by the finish of the year.

The business is doing better than Smolkin could have imagined, and he's continuing to accumulate his online presence. In September, he began rolling out pages for his franchises, which are overlookn by the head office. Smolkin also hired a socialdifferentmedia coordinator to grip the majority of the posting. His goal is for 120 Facebook pages and 100,000 followers across all social media networks.

Smolkin attributes his success to the fbehave that he "keeps it real." He and his team tell the company's sasaran market, they don't outsource the work and, most importantly, they have a ton of fun.

Smolkin plans to open several U.S. locations in 2014 -- the first will lovely be in Los Angeles. But this time around, he won't have to burn the midevening oil frifinishing Americlever customers. He's got an army of fans who will lovely be spreading the good news themselves.

"We put up things that people care approxifriendly and want to look," he shelp. "We give them a reason to come back and they carry their frifinishs when they do."

[Via - CNNMoney]

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