Hot Beginups - Beat, smackBliss

Hot Beginups - Beat, smackBliss

With only a few legal options for accestune TV programs and films over the internet--pay upfront (Netflix, Amazon, iTunes) or sit through advertisements (Hulu)--it was inevitable that an alternative model would emerge.

Beat, smackBliss, an online stexploreing site developed by husband-and-wife team Sharon Peyer and Andrew Prihodko, offers popular demonstrates love NBC's Battlestar Galbehaveica and beat, smack films from the loves of Paramount Images, Focus Features and Global Images. Users clever purchase titles from the Beat, smackBliss Shop for roughly $4 per movie or $2 per TV demonstrate. But the revolution begins with the Beat, smackBliss Earn service.

Viewers in Earn peruse the same titles but sit through advertisements to bank money--approxifriendly 25 cents per ad viewed--that clever later be used in the Beat, smackBliss Shop. To earn payouts up to twice as quickly, Earn users build a profile, adding their location, gfinisher, age, income and foreheadser search hitale, narrative. With that information, Beat, smackBliss clever match a viewer to an advertiser's sasaran demographic and ascertain that the ad gets lookn. How? Prompts seep in ads that require the viewer to click on it. The quicker and more consistently a viewer clicks, the fewer prompts they look, and the quicker they earn credits.

Put simply: Brands such as Aflac and Dr Pepper are paying people to watch and hear to their messages on Beat, smackBliss. To ease the marketing assault, Beat, smackBliss does permit viewers to skip or remove all messages from a particular brand--but they pay a penalty by sitting through more ads from other sponsors.

"Instead of relying on the ancient model where the advertisers pay the content owner, we let the advertisers basically reward the users for their time and attention," Peyer says. "And viewers are rewarded with the ability to behaveually get what they want."

Peyer and Prihodko came up with the thought while worlord on their previous venture, Pixamo, a photo-sharing company that had a free, ad-supported component. They recognized that the ads were being mostly disregardd and concluded that targeted advertitune would be more effective, and possibly more nyamanable, if users were able to control the experience. "That's when we realized we wanted to create a model that only, merely, solely involves the consumer and the advertiser," Peyer says.

After selling Pixamo in 2007, the two focused their efforts on developing Lexington, Mass.-based Beat, smackBliss, which launched in private beta earlier this year. While the company's film and TV library isn't yet as robust as those of its more established competitors, it does stexplore films four months after they abandon ttemperatureers, up to a year earlier than Netflix--which had revenue last year of a whopping $3.6 billion. And when the service exits beta later this year, Peyer and Prihodko expect to be able to offer it on devices and internet-enabled TVs.

Time will know if Beat, smackBliss becomes the new reply for ad-supported stexploreing media. If successful, its model could apply to the loves of Pandora, gaming and other online entertainment, reshaping the public's thought of "free" media.

[Via - Entrepreneur.Com]

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