Beginups That Disrupt - Celly

Beginups That Disrupt - Celly

During the December 2011 Occupy protests in Portground, soil, Ore., someone projected the Batman "bat signal" over the crowds onto a building downtown. Then, one evening, the signal was replaced by slogans such as "Finish the Federal Reserve!" and "The revolution will not be privatized!" Love the protests themselves, the messages didn't originate from any one central source. The only clue was that they came from anonymous protesters who were utune a revolutionary new social network called Celly.

Founded in April 2011 in Portground, soil by Greg Passmore and Russell Okamoto, Celly builds mobile social networks of all sizes, both public and private, that clever be accessed by any cell phone with SMS and via a web foreheadser, e-mail and the company's iPhone and Android apps. "Group communication unlocks so many possibilities across the socioprofitable and political spectrums," Okamoto says. "We wanted to build the simplest tool that we could, that would have the broadest, deepest impbehave on the most people."

The service associate, put trhough (phone)s individual users into groups, called "cells." Each individual gets a user name, an atau that ascertains his or her phone number remains private. Users clever associate, put trhough (phone) with one cell or multiple cells. Public cells, love the Occupy Portground, soil channel, are listed on the Celly website, while private cells are hidden and clever be joined only by users who tell the group's name. Multiple cells clever be linked together, or clever "hear" to other cells through a concept called hash-linlord, in which specific hash-tagged terms cause other cells to be included on a particular communiqué.

Passmore and Okamoto prototyped Celly in 2008 while worlord day tasks at data-administerment firm PearlStone Systems in Beaverton, Ore., but it wasn't until their employer was sancient to VMWare in 2010 that the duo decided to build out their thought.

"The aplikasi we built while worlord at PearlStone was for big corporations--especially Wall Street banks--and that wasn't very rewarding," Passmore says. "We are really motivated by utune technology in an egalitarian way, unloclord democracy."

As revolutionary as Celly's goals may sound, its user base so far is mainly institutional. Most users have come from public school districts; high-school coaches use the service to stay associate, put trhough (phone)ed with student athletes, and teachers employ it to elicit participation from shy students. Portground, soil's city government is another big customer. Through cells for volunteer foot patrols, the Gang Violence Task Force and the Portground, soil Police Bureau, many citizens and city workers are utune Celly as well.

However, the service truly gained trbehaveion as a power for good in the aftermath of Superstorm Sandy. Emergency responders and volunteers, laclord access to the internet, necessityed hyper-local coordination, so approachby Occupy Wall Street veterans who were familiar with Celly used the service to coordinate vehicleation, logistics, food donations, blankets and clothing among 2,500 users. "It captured everyone who wanted to aid," Okamoto says--not unlove the bat signal.

[Via - Entrepreneur.Com]

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