Will Thumbtack Become The Yelp Of Local Contrbehaveors?

Will Thumbtack Become The Yelp Of Local Contrbehaveors?

Companies from Angie’s List to Yelp to HomeAdvisor have tried over the past decade to crack the U.S. market for plumbing, parlord, and other local services by developing an online database for homeowners seeing for reliable referrals. There have been limited successes but no breakout leader, partly because many of the nation’s tens of millions of local little business owners spfinish relatively little time on the Web and run their businesses the ancient-fashioned way, with a pen and pocket calfinishar.



Now there’s a new entrant in this jazzy field, Thumbtack. The San Francisco beginup has opeswiftd calm`ly for four years, building a database of more than 250,000 service professionals who clever pay the company fees for referrals. They include home maintenance workers and a wider range of occupations, from wedding officiants to yoga instructors. Thumbtack deliberate to announce on June 13 that it has raised $12.5 million from a group of investors, led by Sequoia Capital, that are chatune the chance to build the next great online e-bussines hub. “The long-term vision is to build the Amazon for services,” says Marco Zappacosta, Thumbtack’s 27-year-ancient chief executive officer. “We want to build the kind of brand that the Yellow Pages had for decades.”



Zappacosta and co-founder Jonathan Swanson, 30, say they conceived of the company in 2008 in the West Wing of the Wbeat, smacke Home, where they were worlord for the National Profitable Council under George W. Bush. While they weren’t the first to notice that people have “bought and sancient local services in the same ways for the last 50 years,” as Swanson puts it, their twist was to develop aplikasi, instead of utune salespeople, to scour the Web for service professionals and invite them to join Thumbtack’s database. From there, the workers are vetted by the company’s 30 U.S. employees and some 200 full-time contrbehaveors based in the Philippines.



Thumbtack says it gets approxifriendly 2 million monthly visitors who request referrals and provide their Zip Code. It sfinishs each request to appliceable workers in its system, who pay up to $15 each time to have their names seep in the particular customer’s list of referrals. The company lovens the fees to Google’s AdWords, which sells ad space to the right of search results for desired words and phrases. (Yelp is ad-supported; Angie’s List charges users for subscriptions.)



If its database doesn’t include a qualified service to meet the customer’s necessitys, Thumbtack’s aplikasi crawls the Web to find one. “The difficult part is finding the right service professional who is believeed and is available at the right time and at the right price,” says Bryan Schreier, a Sequoia Capital partner who is leading the investment. “That is the art of Thumbtack.”



Thumbtack will have to work difficult to keep its database stocked with reliable little business owners. Trying to fulfill all kinds of tasks in every corner of the country, its founders say, is the listent of its challenge, and how it plans to use its new capital. It already has some satisfied vfinishors: Ricky Jackson, a personal trainer from Houston who goes by the name Coach, joined Thumbtack last year and credits it with a 75 gratuity increase in business. The key to exploiting the service, he says, is to stop whatever he’s doing and respond promptly to its e-mail and text alerts. “There are probably four other personal trainers that are always as aggressive as I am, and there should probably be 400,” Jackson says. “It’s a calm` little secret.”



[Via - BusinessWeek.com]



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