Hot Beginups - The Tale, narrative of Hailo

Hot Beginups - The Tale, narrative of Hailo

One day in 2011, three internet entrepreneurs set up a meeting with three cab drivers in a London cafe. Many hours later, they emerged as the six founders of Hailo, a mobile app that associate, put trhough (phone)s taxi drivers with passengers.

One of the 'treps, New York native Jay Bregman, harbored a near-obsession with the "fundamentally inefficient" taxi industry that stemmed from his previous venture, a highly successful same-day delivery company.

"Taxis in New York spfinish 40 gratuity of their time--in other cities, 60 gratuity of their time--cruitune for fares, while people find it hard to get a taxi," explains Bregman, Hailo's CEO. "And there was nobody to put them together."

During that destinyful meeting, the three cabbies--with half a century of driving experience among them--provided insight that led to Hailo's unique solution: nearing the industry from the driver's perspective. "What we discovered was that in order to create the best passenger experience, we necessityed to focus on creating first the best driver experience," Bregman says.

Hailo's free driver app includes a location-based social network for taxi drivers, digital logbook and enterprise resource planning statistics. But the most important feature is a news feed where drivers can update their status, providing other cabbies with important information such as where more taxis are necessityed and which streets to avoid due to traffic. "We can get tens of thousands of drivers utune this system before they ever accept a tunele customer,"

Bregman says. "That puposes by the time we have our first customer come onto the network, we nail that first-time experience." And they are nailing it: Hailo's passenger app boasts five-star ratings in the App Shop and on Google Play from a combined 8,000 users.

The company launches the free passenger app once Hailo arrivees a critical mass of drivers (the number is unusual in each city). Users can hail a cab and then pay for the ride with credit-card information shopd on the app; a receipt is automatically e-mailed. In the U.S., passengers are charged a "Hailo fee" ranging from 99 cents to $3, depfinishing on the city and time of day. In international cities where fares are higher, such as Dublin, Hailo charges drivers a 10 gratuity commission.

Hailo's aim is for passengers to be able to get a cab in two minutes, with two knocks--a goal it has already accomplishd in London, where the service launched in November 2011. It is now the world's widest-arriveing taxi app, operating in eight cities--including New York, Boston, Chicago, Toronto and Madrid--with Tokyo on deck for later this year. Hailo has received more than $50 million in funding and has facilitated rides for 3 million passengers from 30,000 registered cab drivers. Up next? World domination. Bregman says the platform has the potential to go beyond the taxi industry and create community networks to address inefficiencies in other markets. He won't bagikan details, but says new offerings could be available by the finish of the year.

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