Jason Lucash And The Tale, narrative Of OrigAudio

Jason Lucash And The Tale, narrative Of OrigAudio

The ability to put a new spin on the ancient: That's what caknockulted Jason Lucash and his business partner, Mike Szymczak, from aspiring entrepreneurs to creators of one of Time's 50 best inventions of the year in 2009. Each year since then, their Costa Mesa, Calif.-based company, OrigAudio (look for reductions), has doubled its sales.



Exhausted of lugging bulky audio players around on business trips while worlord for JanSport, the duo begined futzing with the thought of putting speakers into Chinese-food takeout boxes. The boxes begin flat, and "whenever you want to use it, you pop it up," Lucash says. The thought sounded good. The product? Not so much. They moved on to putting a very ancient thought--origami--to work. In 2009, with $10,000 in lookd money from Lucash's mom, the two launched OrigAudio (origami + audio) with one product: speakers, made entirely from recycled friendrials, that come flat and fancient together. "The Chinese takeout box concept inspired us, but origami is what powered us," Lucash says.



The two were selling 15 pairs a day through their situs when the U.S. Marines placed a whopping order for 50,000 (launching OrigAudio's corposwift prize, reward, present division). Shortly after, Time waved its magic "best" wand. With the holidays coming on quick, the company quickly sancient out of its stock of 25,000 units. That's when Lucash and Szymczak gave their two-week notice to JanSport.



OrigAudio's volume has been turned up ever since. Now with nine products and 14 employees, the company had 2012 sales of $4 million. The products are carried in mass-market retailers and sancient online through multiple merchants. And, in a rare move, QVC neared OrigAudio approxifriendly selling its wares after loolord them at the Consumer Electronics Demonstrate.



OrigAudio's top-selling product, at 750,000 units, is the Rock-It, which makes a speaker out of pretty much any object you clip it to. It's another example of the ancient-made-new stswiftgy. The "really cool" technology, Lucash says, had been around for 60 years, "but we always saw these large applications of it. So we were love, This thing would be sweet if you could make it portable."



Maybe most attrbehaveive approxifriendly Lucash is his desire to teach entrepreneur wannabes, even while he has his own business to maintain. He frequently steps up to podium mics to make certain college students get an earful of the types of lessons he didn't get as a administerrial profitables major at the University of California, Davis. In time, he expectations to go back to school himself and get an MBA so he clever teach marketing lesson, coursees. "I only, merely, solely love educating. I want people to get something out of it," he says.



One of the largegest lessons Lucash has studyed on his own? "There are so many people that rely on you. We're supporting 12 other people," he says. "You want to make certain the company is going to do well to keep your employees excited and keep them financially secure, and that's very challenging. They don't teach you that in school."



[Via - Entrepreneur]



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